I’m Filipino, so it comes as no surprise that I support Manny Pacquiao. Putting that aside and looking at this as a student of politics and communication, this is pure genius. Mayweather’s idiotic taunting via twitter and use of “48 hours” to solidify the May 5 fight (not to mention only months before it is scheduled..) is some bullshit. How long has Pacquiao publicly proclaimed his willingness to fight his punk ass? Finally, Pacquiao agrees to accept a lesser proportion of the earnings from this lucrative event. Thanks to his wonderful publicity advisors, Mayweather has used social media marketing to position himself as if shots have been fired, and Manny is responsible if this highly anticipated fight fails to unravel as expected. Using the media as a tactic to make Manny appear vulnerable is cunning, but not everyone is a fool.
